The follow-up formula that turns your mailing list into cash!
April 9th, 2008 Posted in newsletterInteresting story… An affiliate marketer and I were having a beer last week, talking about follow-up sequences, and how so few marketers – even smart, successful, guru-type marketers – aren’t using them correctly.
Since he’s primarily an affiliate, he mentioned he’ll often opt-in to the Web sites he’s promoting to see what happens. E-mail follow-ups are a typical way to screw affiliates by resetting the cookie, and he wants to make sure he’s working with honest people.
A small percentage of the time, he finds vendors who try to scam him, so he stops working with them. Some times, they follow-up correctly, and he’s happy knowing he’ll get credit.
But do you know what vendors do most of the time – like 95% – that’s actually much, much worse? Something he really can’t stand?
The don’t follow-up at all!
Now that’s a real crime:(
You see, when you squeeze the names from the traffic affiliates give you, you initially hurt the conversion rate. It’s only when you begin a concerted effort of follow-ups that you allow the affiliate to make money as well.
This is essentially the concept of having a process that makes so much money for resellers, they send you their traffic above everyone else. It’s the universal truth in action that traffic, like most good things, flows where it’s respected.
So to give you the strength and motivation to get the “follow-up” part of your business handled correctly, I present you with this amazing archived article from the Online Marketing Letter, sure to reframe your opinion about “over” mailing the very people who asked you help them buy your product in the first place.
Happy selling and enjoy!
Jonathan
