Read these direct-mail books first!
March 14th, 2008 Posted in direct-mailThere are dozens of great books on direct-mail, but a few that you should read before any of the rest. In many cases, the techniques can be transplanted and/or integrated online as well. For example:
- Advertising an online business with postcards, outdoor signs and billboards, or in print.
- Generating leads online, but following up with a direct-mail piece.
- Selling with direct-mail, but delivering the product online.
You can pick these up from Amazon or at your local library or from the link provided. These are quite literally the foundation of direct-mail marketing:
The Golden Mailbox by Ted Nicholas
The Boron Letters by Gary Halbert
Insider’s Guide to Direct-Mail by Bill Myers
The Robert Collier Letter Book by Robert Collier
Enjoy, and feel free to add any that have helped you out.
Jonathan
