The Mizel Method

One technique away from success…

April 7th, 2008 Posted in General

I just got back from Yanik Silver’s Underground Seminar in LA, and while there, made an interesting observation.

I’ve spent the past 15 years training entrepreneurs and business owners how to increase their profits online, and realized that many of the people who don’t move forward with their grand plans have the mistaken idea they are just one technique away from success, thinking…

All they need to do is add a pop-up to their site.

Or learn how to blog and ping.

Or crack the arbitrage code.

Or effectively buy media.

Or set up a namesqueeze.

Or implement a One Time Offer.

Or build their list faster.

Or choose the right niche.

Or write more articles.

Or get the right graphic header.

Or whatever.

And they seem to think if they get that one thing down, whatever it is, they’ll finally be able to make more money. In fact, that one thing becomes the reason they aren’t making any money. Yet when they finally fix that “thing,” whatever it is… there’s another thing. And so on, and so on.

Now listen, those techniques can certainly help you make more money, but you should probably know there is no one single trick that can make you successful. In fact, even if you do all those things listed above (and many more), it’s still quite possible to fail.

So what are the big secrets? They are simply…

Passion and strategy!

Passion is the motivation to get up, morning after morning and take another crack at it instead of sticking your head in the oven. It’s essentially your reason why. While the money part is nice (and quite necessary if you have a family), you know you are on the right track when you realize you would do what you do even if you weren’t being paid.

Strategy is the overall plan that makes a successful business come together. Everything from how to get your leads, to how you convert them into customers. Basically, it’s a cohesive, understandable, scalable, process that you use to grow your business.

So the next time you think you might be just one technique away from success, spend a few minutes observing the whole of your business, rather than a small piece. It’ll make you far more profitable in the long run.

Jonathan