Good (and bad) news about paid media
Thursday, February 11th, 2010 Posted in New Techniques, Pay Per Click Advertising, Traffic, marketing | 6 Comments »The other day we released our all new Traffic Evolution paid media course, and got a few emails from clients wondering if it's right for them. The biggest thing people want to know is whether the resources we give are really ...
Video is cool, but copy is king…
Sunday, April 5th, 2009 Posted in copywriting, marketing | No Comments »One of the biggest mistakes I see marketers make these days - and I'm talking about both newbies and experts - is relying on video to close the sale. Not that video is bad thing. A good presentation can persuade prospects ...