What to invest in now?
Thursday, March 20th, 2008 Posted in Domains | 1 Comment »If you have money, or you make money, you gotta be scared right now. As much as you'd like to be in cash, you know damn well the government is going to give the value of your nestegg a huge haircut ...
Read these direct-mail books first!
Friday, March 14th, 2008 Posted in direct-mail | No Comments »There are dozens of great books on direct-mail, but a few that you should read before any of the rest. In many cases, the techniques can be transplanted and/or integrated online as well. For example: Advertising an online business with postcards, ...
Direct-mail stages a comeback
Wednesday, March 12th, 2008 Posted in direct-mail | 3 Comments »Like most direct-response marketers in their mid 40s, I started out offline with fellow cohorts like Marlon Sanders, Scott Covert, Bill Myers, and Tony Blake. The commercial Internet didn't even exist in 1989, thus our generation was reared on display and ...
